WHAT IS A TRADEMARK?
A Trademark is a distinctive
sign, mark, or design such as a logo used in the branding of goods or services
and is both visible and registrable. It
uniquely identifies a particular product or service in the trade or industry.
Brand names like Coca~Cola ™, McDonalds ™, Apple ™, and Geico ™ famed by the irresistible gecko
leave no
question in anyone’s mind about the product or service being associated in each
case. Registered Trademarks are denoted
by the symbol ™.
Generally words, designs,
symbols, or logos which are not currently registered as a Trademark in The
Bahamas may be registered. Registrable
Marks (“Marks”) must bear at least one of the following properties:
The name of the individual or
business with which it is associated
The applicant’s (or
predecessor’s) signature
An invented word(s)
A distinctive mark
It may not describe the
character or quality of the goods
It may not connote a
geographical name
It may not be a surname
• Current, registered Marks
• Offensive words, designs or
marks
• Marks which are calculated to
deceive
In The Bahamas, Trademark
registration is a multiple-part process:
1. The Mark must
be submitted for approval. An approved Mark means that the same Mark has not
been previously registered or submitted for registration in The Bahamas. A Mark
may be conditionally or unconditionally accepted.
2. The accepted
Mark may be filed for registration. An accepted Mark is first provisionally
registered, and confirmed by a Certificate of Provisional Registration.
3. The Mark is
published by Gazette. This constitutes a public notice of the intent to
register, and any objections may be received within a prescribed period.
4. After the prescribed period, the Mark is granted final
registration, retroactive to the date of registration. In other words, the date of application for registration constitutes the date of
registration.
EFFECT OF REGISTRATION
Registration equips the
applicant with an exclusive right to use the Mark in respect of the goods or
services for which it is registered for the protected period.
DURATION OF PROTECTION
A registered Mark is
protected for a period of 14 years from the date of registration, and the
registration is renewable. If registration lapses, the Mark may enter the
public domain.
EXTENT OF PROTECTION
Trademarks registered in The
Bahamas are protected within the jurisdiction of The Bahamas only, and not
worldwide.
COST
The costs of Trademark
registrations include search fees, if required, registration fees, and legal
fees. Trademark registrations are
relatively cost-efficient in The Bahamas.
This
post is for your information only and nothing contained in this post
is intended to constitute a legal opinion.
If you require any detailed advice you should contact a Bahamian commercial attorney. You may contact a Bahamian commercial attorney by clicking here.
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